10 Best CRM for Retail Businesses in 2025
You need the best CRM for retail businesses available in the market and nothing less. The right retail CRM software can transform your retail operations. It can help you manage customer interactions, streamline sales and marketing tasks, boost productivity, and improve profitability.
Choosing the best CRM for a retail business can take some time. You will need to analyze the features of the software and see if they match your business requirements. It is equally important to keep in mind that your online retail business will scale, and your requirements will grow with time.
To make your task of choosing the best CRM for retail businesses easier, we have curated a list of the ten best CRM for retail businesses available in the market. Besides the list, the blog will also outline the process of choosing the right retail CRM software for your business.
Best CRM for Retail Businesses
Below is the list of the top retail CRM software. We have curated this list based on the software’s key features. The features of this software have been tailored to meet the current needs of online retail businesses. Here we go!
1. Buopso Retail CRM
Buopso Retail CRM is a fresh take on how retail CRMs should perform and what they should offer online retail businesses. It has been designed keeping in mind the challenges of managing the retail store operations.
Buopso’s retail CRM caters to branded stores, multi-brand stores, and generic retailers. The single powerful platform helps you track inventories and manage orders, besides allowing you to personalize interactions and offer memorable shopping experiences.
What makes it one of the best CRM for retail businesses is its data-driven approach. A dynamic dashboard lets you track customer preferences and other key metrics. You can convert your customer and store data into actionable insights for channelizing your sales and marketing operations.
Features
Smart Automation: Automatic triggers let you create, edit, and manage deal data as you convert leads into customers. You can also automate order processing and stock updates.
Mobile CRM: Connect and engage with prospects and customers on the move. Streamline your retail store operations with real-time updates on customer demands, sales data, and inventory levels.
Customization: Buopso Retail CRM is 80% customizable. You can configure the CRM according to your needs and as your team likes. Customize fields to meet the complexities of retail business and create, edit, and reuse templates.
Forms: They can capture a multitude of details about the leads and customers. Whether customer details, deal information, or even product specifications, easy-to-build forms ensure that you miss nothing.
Data Dashboard: Create and manage multiple chart types for the customer data. Five chart types help you uncover sales trends, understand consumer demand, and predict buying behavior.
2. Freshsales
Freshsales by Freshworks is one of the most sought-after CRMs available in the market. It is built with the idea of maximizing revenue by identifying high-intent leads.
It offers workflow and marketing automation, which saves the time and effort of your teams. It comes with a built-in functionality to identify loyal customers and boost retention.
Features
360-degree Customer Information: Get the entire customer information in a visual form so that your sales team can act faster without missing any detail.
Seamless Communication: Connect with customers through email, chat, phone, SMS, messaging apps, or even Zoom. Multichannel connections let you take your products, offerings, campaigns, and post-sale services to the customers in the way they like.
Analytics for Action: Get quick, actionable insights from the sales sequence data, purchase history, and inventory levels to up-sell, cross-sell, and make the most of each sales opportunity. Personalize the interaction through the customer journey based on insights.
Automation: Save time and effort with automation for workflows, sales sequences, updating profiles, and interacting with customers.
3. Pipedrive
Pipedrive Retail CRM is one of the best CRM for retail businesses owing to its ability to provide an overview of the customer journey and sales operations by centralizing the data in one place.
It adopts a data-driven approach to managing customer relationships and focuses on simplifying sales processes and workflows. By letting you use insights from data, it lets you track progress, set the right goals, and identify patterns for success.
Features
Personalize Interactions: Tailor your messaging to the leads to drive conversions. Personalize messaging to existing customers to encourage repeat sales and build a base of loyal customers.
Workflow Automation: Automate your sales and marketing workflows according to the needs of your customers and suit your operational ecosystem. Your team never misses an important action with automated workflows. Keep the customer engaged with automated follow-ups.
Order Management: Automate Order Management to distribute orders based on centralized data. The order processing becomes simpler, and you can ship the products more efficiently.
Inventory: Stay on top of your inventory at all times. Identify high-selling and low-selling products to adjust the offers and promotions accordingly.
Reporting: Analyze the performance of each department with separate reports and gain actionable insights. Create reports based on specific metrics. Track progress, set goals for each store, and identify what works best for your retail business.
4. HubSpot CRM
HubSpot is an obvious entry into any list of the best CRM for retail businesses. It combines a vast array of CRM features with state-of-the-art technology to offer a truly remarkable retail solution.
HubSpot Retail CRM comes with built-in sales, marketing, and customer service tools. It handles the boring stuff automatically, tracks what customers are up to, and helps you launch marketing that actually reaches the right people. The analytics dig deep—you’ll get insights into what shoppers really want, which campaigns are working, and where sales are heading.
Features
Customer Segmentation: Segment customers by demographics, purchasing behavior, spending level, location, etc. Send semi-personalized messages to customers and float the right marketing material depending on the customer category.
Marketing Automation: Analyze customer behavior to send personalized messages. Automate email campaigns and customer follow-ups. Encourage loyalty by sending relevant messages automatically.
Integrations: Connect your online store and POS systems with HubSpot for a smooth flow of data. Get a 360-degree view of transactions and inventory. Offer a seamless experience to your customers across the shopping channels.
Analytics and Reporting: The dashboards provide live updates on customer interests, returns, and store performance. Use those numbers to make smart calls and keep an edge. Plus, your team can check the detailed reports to stay focused on what actually matters.
5. Salesforce
No list of the best CRM for retail businesses can be complete without Salesforce. Besides being the market leader, it is also at the forefront of using AI in retail CRM.
The best part is that Salesforce also offers a dedicated Retail Cloud, which acts as a unified commerce platform that covers the entire customer journey. It enables personalization, handles transactions, and gives your team the advantage of real-time access to inventory and shopper data.
Features
360-degree Customer View: Integrate data from various sources like sales, service, marketing, and commerce to get a complete view of each customer with a unified profile. Build deeper customer relationships with insights from customer data.
Personalized Marketing: Salesforce offers generative and predictive AI to back your marketing campaigns. It enables you to leverage shopper data, personalize the shopper experience across channels, and optimize marketing ROI. Deliver personalized campaigns and product recommendations to drive higher engagement.
Omnichannel Engagement: Ensure a unified experience for customers across online, in-store, mobile, and social channels. Let the consistency of experience speed up their journey and lead to better engagement and higher sales.
Order Management: Connected inventory, sales, and fulfillment systems let you track orders with real-time updates. Ensure accurate and timely deliveries that boost customer satisfaction.
6. Zendesk Sell
It is a comprehensive CRM platform geared towards enhancing customer engagement and sales productivity. Zendesk Sell is one of the best CRM for retail businesses in the affordable CRM for small businesses category.
Zendesk Sell boasts of excellent contact and deal management features backed by activity tracking, which allows your reps to get a comprehensive view of leads and customers in real-time.
Features
Sales Automation: Free up the valuable time of your team by automating repetitive tasks like follow-ups and reminders. Automate email sequences based on sales and marketing triggers. Automate task management to keep your team ahead and accelerate sales processes by reducing manual tasks.
Mobile CRM: Zendesk Sell’s robust mobile app is the best thing your sales reps can have in their hands. They can access customer data, manage deals, and plan visits on the move. Real-time notifications keep your team well-connected and well-informed to take prompt action.
Sales Pipeline: A customizable sales pipeline lets you tailor the sales pipeline according to the unique needs of your business. Define stages and set probabilities to view the sale’s progress through a visual interface.
Analytics: Over 20 different types of visualizations let you analyze your sales performance. View key metrics, forecast revenues, and identify trends with intuitive and customizable dashboards. Make data-driven decisions effortlessly.
7. Copper CRM
If your team relies on Google Workspace tools, then this is the best CRM for retail businesses. Copper CRM is designed to integrate effortlessly with Google tools.
Copper CRM integrates seamlessly with Google tools to allow your team to manage leads, track customer interactions, and even automate workflows without leaving the Gmail environment. Its AI can even identify the sentiment in the emails.
Copper CRM is designed keeping in mind the needs of small and medium-sized businesses that want to improve customer engagement and productivity.
Features
Google Workspace Integration: Connect seamlessly with Gmail, calendar, and Google Drive to manage contacts, schedule meetings with potential customers, and track emails. Maintain a smooth workflow by eliminating the need for switching between tabs.
Sales Pipeline: A customizable sales pipeline lets you define stages and reflect your unique sales process. Track deals at every stage of the sales cycle, identify bottlenecks, manage customers, and forecast revenue. Stay in total control of your sales process.
Automation: Automate routine tasks like follow-ups, reminders, and task assignments to save time and effort. Streamline sales activities so that your team can focus on more valuable tasks. Automate interactions to ensure consistency.
AI-based Opportunity Recommendations: AI analyzes the customer engagement data to identify high-value leads and those that require attention, allowing you to focus your efforts and allocate resources effectively.
8. ClickUp
Next, we have ClickUp among the best CRM for retail businesses. With it, you can forget rigid, one-size-fits-all CRM systems. This tool bends to your workflow, whether you’re running a single store or a multi-location operation.
What’s the big sell? It’s not just about checking off tasks. ClickUp automates the tedious stuff and hooks up with pretty much any tool your team relies on. And the best part? Sales, marketing, and customer support finally stop working in silos; no more tab-hopping madness.
Features
Pipelines: Customizable pipelines let you organize your leads and deal data to suit the requirements of your sales process. Define new fields, create sale stages, and assign owners according to your unique workflow. Organize your data with lists, boards, and Gantt charts.
Task Management: ClickUp allows you to manage deals, clients, or opportunities as tasks. You can attach emails, notes, and log calls with each task. It brings together task management and communication.
Dashboards: Data dashboards allow you a visual representation of critical data. Create widgets for deal volumes, conversion rates, or revenue. Get real-time visibility into your sales performance with charts, task lists, and workload views.
Goal Tracking: Set and track goals at the individual, team, or organizational level. By linking goals to tasks and KPIs, you can get a clear view of the performance. Boost accountability by introducing measurable objectives in your workflows.
9. Monday CRM
Among the best CRM for retail businesses, Monday CRM has experienced consistent growth in popularity and adoption. It is known for its intuitive interface, a wide array of useful features, and ease of use.
Monday CRM offers a suite of tools that optimize sales processes, boost customer engagement, and encourage collaboration between teams. It is a reliable option whether you have a single storefront business or a multi-location retail chain.
Features
Visualizations: With the visual widgets, teams can actually see their progress unfold in real-time. That sales funnel display instantly shows where every deal stands in the pipeline. No guessing is needed! Nothing gets a sales team moving like seeing their name climb the rankings on the leaderboard. Suddenly, targets feel personal.
Mobile App: Monday’s mobile CRM is one of the best CRM for retail outlets. Your sales reps can view pipeline information, leads, deals, and customer details on the move. It enables prompt action on leads and improves connectivity among the team members.
Automation: Automate repetitive tasks such as follow-ups, reminders, and status updates to save time and effort. What makes the automation so practical is its complete absence of coding requirements. The interface practically guides users through setup, and team members from any department can configure workflows successfully on their first attempt, regardless of their tech familiarity.
Dashboards: Customizable dashboards provide a visual representation and insights into team performance, sales activities, and customer interactions. Tailor the dashboards to show the KPIs or metrics specific to a role or objective, helping in better decision-making. Also, identify trends, bottlenecks, and opportunities with ease.
10. Bitrix24
Bitrix24 is another choice if you are looking for the best CRM for retail businesses. While positioned last in this list, its capabilities distinguish it remarkably. It delivers consistent performance under the complex demands of contemporary retail operations.
Bitrix24 brings together the sales, marketing, and customer service teams under one umbrella. It is one of the best CRM for retail businesses of small and mid-size, offering flexibility, affordability, and scalability.
Features
Automation: It offers automated follow-ups, timely reminders, seamless task assignments, and real-time deal status updates. Establish intelligent triggers to proactively address issues while safeguarding data accuracy throughout your operations.
Inventory: Manage your inventory with real-time inventory level updates, SKU details, pricing, and discounts. Speed up order processing with accurate product information. Integrate with POS to ensure that online and in-store inventories are synchronized.
Communication Integrations: Built-in communication integrations for telephony, email, web chat, and social media keep your communication and data organized. Your sales and customer support teams can function directly from the CRM without switching tools. It enables faster responses and ensures a consistent customer experience.
Analytics: Monitor sales trends, customer and team activities, and campaign performance with in-depth analytics and reporting tools. Spot patterns to adjust strategies quickly with an intuitive and customizable dashboard that provides real-time insights.
How to choose the best CRM for retail business?
Choosing the right CRM for your retail business can be much easier if you have mapped the requirements of your business. It is equally important to avoid overpaying, which means that you should not be paying for the features that are of no use to you. Here are a few things to keep in mind while choosing the best CRM for retail business.
What are your business goals?
It is very important to be clear about what you want to achieve with the retail CRM. Do you want to reach more customers? Do you need a centralized source of customer data for your ecosystem of retail tools? Do you want to improve customer retention? Are you looking to increase the sales revenue?
Knowing exactly what you need the retail CRM for will help you pick the CRM with the right set of features and functionalities that match your business needs.
If you want to reach more customers, you should choose advanced lead capture and marketing automation features, besides customer insights and social media integration features.
In case you want to centralize customer data, your CRM should have advanced lead management capabilities, besides data integration with other tools.
If you want to retain more customers, then the CRM you choose should have excellent customer communication and support service features.
If you want to increase sales revenue, you should ensure that the CRM has lead scoring and predictive analytics capabilities.
Will the CRM integrate with your existing tools?
Your CRM should smoothly integrate with the tools you are already using in your retail business operations. Take the help of a software architect or ask the CRM company for an integration consultant to assess how your tools will connect with the CRM.
Identify the challenges of integrating the tools in your ecosystem with the CRM, and make sure the CRM company has solutions to these challenges. See whether the integration will require a technical expert.
Your CRM should ideally connect with your online store, inventory management system, accounting tool, and ERP.
Make sure that there are few or no charges for integration and that minimal downtime is ensured while integrating the tools.
Does the CRM have important features?
Real-time data monitoring, automation, reporting, and analytics are a few features that you should look for in your CRM, regardless of your business goals.
Real-time data monitoring helps you track key metrics. You will stay updated on inventory levels, team performance, market trends, and sales metrics. This will allow you to make the necessary adjustments in time and realign your strategy.
The best CRM for retail businesses offers various types of automation. However, the most important is the automation of record creation as your leads get converted into customers. Besides this, you may look for various sales and marketing automation tools depending on your processes and business needs. Automation saves your time and effort and ensures data accuracy.
Reporting and analytics tools within the CRM allow you to visualize data to capture trends and patterns or extract valuable insights. They allow you to observe your KPIs and identify growth opportunities. With the right analytics, you will be able to make data-driven decisions.
Wrap up
In this blog, we have listed the ten best CRM for retail businesses based on their features. We have also outlined the key features of each CRM for your reference. Some of these CRMs are specially designed for small and mid-sized businesses, while others are better suited for enterprises.
It is important to choose the right software among the best CRM for retail businesses. You can do this by clearly defining your business goals, adopting the right integration process, and ensuring that your CRM has important features like monitoring, automation, and reporting.
We hope this list of the best CRM for retail businesses helps you find the right CRM for your organization. All the best!
Also, we have other Resources to look at: How AI in CRM Is Changing the Sales Game, Ultimate Sales Customer Journey Analytics 2025, Why Automotive CRM Software Is Essential Today
